Youku titles / WeChat Channels
Drama promotion on WeChat Channels
Clips built around character relationships and emotional moments, combined with ongoing account operations.
Historical screenshot · Interface shown in Chinese
2K+published posts
Project posts · Historical source record
THE APPROACH
Made for the audience.
Documented in the work.
Clips built around character relationships and emotional moments, combined with ongoing account operations.
What this case demonstrates
Creative formats and platform-native execution, with historical project records available below.
PROJECT RECORDS
The detail behind the numbers.
Project posts
2K+ published posts
Project video views
300M+ project video views
Project followers gained
250K+ project followers gained
Single-video views
10M+ single-video views
Based on project records with no supplied cutoff. Project followers gained and follower counts shown in example account screenshots are different measures.
SOURCE MATERIAL
See the original context.
Screenshots are in Chinese. Each image opens the full source already hosted on the official website.
LET’S BUILD SOMETHING