Selected work

A decade of campaigns for game publishers and entertainment brands in China. A sample below.

Live-clip campaigns

Esports broadcasts, celebrity streams and crossover entertainment: 3 flagship campaigns, 98 Douyin posts, 8.9M total views. The playbook: pre-stream seeding, clips published during the broadcast, event re-amplification, then cross-platform rollout.

• Delta Force — Global Total Battlefield Invitational: 50 Douyin posts, 5.09M views across platforms, 29 posts above 1,000 likes, full delivery within 30 minutes of the broadcast.
• Huang Zitao (Z.TAO) x Honor of Kings: Chess: 32 posts, 2.12M views, 18 posts above 1,000 likes, 30 clip accounts publishing in relay during the stream.
• Zhou Keyu Qixi stream — Delta Force Mobile: 16 posts, 1.69M views, 14 posts above 1,000 likes, using a light game format to reach a broader entertainment audience.

All clips above were produced and delivered with our Live Recording AI Workbench.

More campaigns

• Delta Force trending campaigns (FPS): topic marketing from closed beta through launch, repeatedly placed on Douyin's trending charts.
• Entertainment creator network: a KOL and micro-creator matrix across games, film, TV and anime verticals.
• Honor of Kings ecosystem (MOBA): short-video, esports and community operations run as one program.
• Call of Duty: Mobile ecosystem (FPS): an officially recognized ecosystem agency for over three years.
• Dungeon & Fighter PC ecosystem (RPG): official ecosystem partner, bringing new audiences to a long-running IP.
• Hot-search campaign highlights: 20+ projects placed on platform trending charts per year.

Platform credentials

Tencent IEG derivative-content agency, Kuaishou Games derivative-content agency, Alibaba Digital Media & Entertainment content supplier, Xiaohongshu (RED) MCN.