Drama campaigns on Xiaohongshu (RED)
Campaign content built around characters, relationships and story themes, supported by project post records and historical topic pages.
Historical screenshot · Interface shown in Chinese
Zao Chun Qing Lang · Historical source record
Made for the audience.
Documented in the work.
Campaign content built around characters, relationships and story themes, supported by project post records and historical topic pages.
What this case demonstrates
Creative formats and platform-native execution, with historical project records available below.
The detail behind the numbers.
Zao Chun Qing Lang
Jiu Men
Yue Lin Qi Ji
Wo De Shan Yu Hai
Tang Gong Qi An
Xin Wen Nu Wang 2
Zhuo Zhuo Shao Hua
Source-record summary
Based on project records and historical platform screenshots. The reporting year and cutoff were not supplied. Topic views, cross-platform plays and posts are separate measures. Post counts are not platform discussion counts.
See the original context.
Screenshots are in Chinese. Each image opens the full source already hosted on the official website.
